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Hello, I'm

AJAY SISTA

Entrepreneur | Business Growth Strategist

I help turn business ideas into clear strategies, strong brands, practical systems, and sustainable growth opportunities.

Strategy-led Business Thinking
Growth-focused Execution
Long-term Value Creation
Ajay Sista - Entrepreneur and Business Growth Strategist
Progress
Business Strategy Sales Growth Travel Consulting Digital Marketing AI Automation B2B Partnerships Venture Building Business Strategy Sales Growth Travel Consulting Digital Marketing AI Automation B2B Partnerships Venture Building
About Me

Building Businesses With Strategy, Clarity & Purpose

I am a business growth strategist, sales and business development professional, and entrepreneur with 10+ years of experience across sales, business development, operations, and team leadership. Over the past five years, I have built businesses as the Founder of Happy Holidayers and Co-founder of Skydo Solutions. I help businesses grow through sales strategy, business development, operations improvement, digital transformation, and AI solutions.

Open to consulting roles, strategic partnerships, and remote, hybrid, or international opportunities. Helping businesses innovate, grow, and succeed.

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  • Business Strategy & Growth
  • Sales & Business Development
  • Operations & Team Leadership
  • Digital Transformation & AI
About Me
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Business Strategy
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Growth Mindset
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Business Strategy & Growth Sales & Business Development Operations & Team Leadership Digital Transformation & AI Technology Consultant development
My Resume

A Practical Approach to Building & Growing Businesses

Business Building

Business Strategy & Planning

Vision, Goals & Roadmaps
Market Development

Brand Positioning & Customer Research

Audience, Value Proposition & Market Fit
Growth & Execution

Sales & Growth Strategy

Acquisition, Conversion & Retention
Operations & Leadership

Business Systems & Team Building

Processes, People & Performance
Professional Journey

Experience in Sales, Operations & Business Growth

More than a decade of experience spanning travel sales, business development, operations, customer relationships, and business management.

Sep 2023 – May 2026 · 2 yrs 9 mos · On-site

Business Management

Happy Holidayers · Full-time · Shimla, Himachal Pradesh, India

Managed and contributed to the overall development and growth of Happy Holidayers, drawing on experience across sales, business development, operations, team coordination, customer management, and digital growth.

  • Led business development with a focus on customer acquisition, sales growth, relationship management, and market expansion.
  • Helped develop the company from a travel service business toward a professionally structured and scalable travel brand.
  • Managed sales across domestic and international holidays, honeymoon packages, family vacations, spiritual tours, group and corporate travel, flights, hotels, transport, and sightseeing.
  • Applied experience in flight sales, holiday packages, cruise sales, and business development to strengthen customer consultation, follow-up, and conversion.
  • Managed customer relationships from enquiry through booking and post-booking support, with a focus on service quality and satisfaction.
  • Coordinated hotels, transport providers, local suppliers, guides, and other travel partners to support service delivery.
  • Coordinated business activities, task follow-ups, communication, operations, and service delivery.
  • Worked on digital marketing, social media, promotional activities, lead generation, and sales follow-up.
  • Developed growth plans and revenue opportunities, and explored travel-advisor, franchise, partnership, and B2B models.
  • Strengthened brand presentation, customer communication, business proposals, and service positioning.

Focus skills: Business Management, Business Strategy, Sales, Business Development, Operations, Customer Management, Digital Growth.

Sep 2020 – Jun 2023 · 2 yrs 10 mos · On-site

Operations & Team Coordination

Colors of India Tours Private Limited · Full-time · Shimla, Himachal Pradesh, India
  • Managed day-to-day travel operations from understanding customer requirements through final service delivery.
  • Coordinated team members, assigned tasks, monitored progress, and followed up on pending activities.
  • Connected sales, customers, and operations to ensure booking details and customer requirements were communicated accurately.
  • Handled customer requirements, service issues, and operational challenges by coordinating with relevant teams and partners.
  • Coordinated hotels, transport providers, local suppliers, and other travel partners for domestic travel services.
  • Monitored daily activities, team performance, pending tasks, and service commitments to support consistency and accountability.
  • Contributed to operational planning, customer retention, service quality, and overall business performance.

Focus skills: Team Management, Operations Management, Customer Service, Process Monitoring, Vendor Coordination, Performance Management.

Apr 2019 – Jun 2020 · 1 yr 3 mos · On-site

Sales Business Development Manager

Himalayan Footslog · Full-time · Shimla, Himachal Pradesh, India
  • Joined as a Sales Associate and Business Developer, focusing on customer acquisition, sales generation, and new business opportunities.
  • Worked with the business owner to identify opportunities, build customer relationships, and expand the customer base.
  • Applied travel-sales experience to improve lead follow-up, customer engagement, sales conversion, and business generation.
  • Gained hands-on exposure to market development, relationship building, sales planning, and day-to-day business decisions.
  • Contributed to initiatives intended to increase sales, improve customer reach, and strengthen the business presence.

Focus skills: Business Strategy, Travel Management, Sales Development, Customer Acquisition, Market Development.

Apr 2017 – Apr 2019 · 2 yrs 1 mo · On-site

Senior Sales Executive

Travelwings.com · Full-time · Shimla, Himachal Pradesh, India
  • Handled cruise sales and domestic and international holiday packages, matching travel solutions to customer requirements.
  • Managed sales enquiries, negotiations, follow-ups, and customer relationships with a focus on conversion and revenue generation.
  • Started building and coordinating a sales team, supporting colleagues with sales activities and customer handling.
  • Monitored team activities, follow-ups, and sales performance while supporting colleagues in working toward targets.

Focus skills: Team Management, Performance Management, Cruise Sales, Holiday Packages, Customer Conversion.

Mar 2015 – Apr 2017 · 2 yrs 2 mos · On-site

Sales Executive

MakeMyTrip · Full-time · Shimla, Himachal Pradesh, India
  • Started in flight sales, handling customer enquiries, fare options, booking requirements, and sales conversion.
  • Understood travel requirements and recommended flight options based on customer preferences, budgets, and plans.
  • Progressed from flight sales to holiday package sales, expanding knowledge across travel products and customer solutions.
  • Handled holiday enquiries, presented suitable packages, followed up with customers, and supported bookings through conversion.

Focus skills: Travel Management, Customer Relationship Management (CRM), Flight Sales, Holiday Packages, Customer Service.

What I Do

Services Built for Travel Agents & New Businesses

Whether you are an established travel agent or launching a new travel business, I provide end-to-end support — strategy, sales, marketing, digital ads, systems and online sessions.

01

Travel Agent Growth Consulting

Complete business diagnosis for travel agents — sales process, customer acquisition, package positioning, follow-up systems and revenue growth.

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02

New Travel Business Setup

Launch a travel business the right way — registration guidance, supplier tie-ups, package structuring, pricing, branding and first-customer acquisition.

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03

Online Training Sessions

Live online sessions for travel agents and teams on sales, upselling, objection handling, travel packages, cruise selling and customer experience.

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04

Digital Marketing & Ads

Facebook, Instagram and Google ads for travel businesses — campaign setup, audience targeting, creatives, lead forms and conversion tracking.

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05

Sales Team & CRM Setup

Build a high-converting sales team — hiring, training, scripts, call follow-up, lead management and CRM implementation for travel sales.

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06

Supplier & B2B Partnerships

Connect with hotels, DMCs, transport providers, cruise lines and travel partners to strengthen your product and margins.

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07

Website & Digital Presence

Professional travel website, landing pages, booking enquiry flows and brand identity to help you look credible and convert more visitors.

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08

AI & Automation for Travel

AI-powered enquiry responses, itinerary drafting, customer follow-ups and automation that saves time and improves conversion.

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09

Business Strategy & Scaling

Growth roadmaps, revenue planning, KPI tracking and systems to scale from a small travel agency to a structured, profitable business.

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Service Consultation

Let's Talk About this service

Fill in your details on the right and I'll get back to you with a clear, practical next-step plan tailored to your business goals.

  • Tailored strategy for your specific service needs
  • Actionable insights and clear next steps
  • Direct communication with Ajay Sista
  • No obligation, just practical advice

Request Received!

Thanks — your consultation request has been noted. I'll reach out shortly with the next steps.

My Career Journey

The Road That Built the Experience

From the first sun-rise at MakeMyTrip to building Happy Holidayers and Skydo Solutions — and now preparing the next advanced growth funnel for businesses across the world.

Sunrise · The Beginning

MakeMyTrip

Mar 2015 – Apr 2017 · 2 yrs 2 mos

Started in flight sales and grew into holiday package sales — learning customer needs, fare structures and conversion from the ground up.

  • Flight sales, enquiries and booking conversion
  • Holiday packages and customer solution selling
  • Building the foundation of travel sales expertise
Growth Phase

Travelwings.com

Apr 2017 – Apr 2019 · 2 yrs 1 mo

Senior Sales Executive — handled cruise sales, domestic and international holiday packages and began building and coordinating a sales team.

  • Cruise sales & holiday packages
  • Team coordination and performance monitoring
  • Negotiation, follow-up and revenue generation
Business Development

Himalayan Footslog

Apr 2019 – Jun 2020 · 1 yr 3 mos

Sales Business Development Manager — worked directly with the owner on customer acquisition, new business opportunities and market development.

  • Customer acquisition & sales generation
  • Market development and relationship building
  • Sales planning and day-to-day business decisions
Operations & Team Leadership

Colors of India Tours

Sep 2020 – Jun 2023 · 2 yrs 10 mos

Managed day-to-day travel operations end-to-end, coordinated teams, suppliers and partners while improving service quality and accountability.

  • Team management & process monitoring
  • Vendor coordination and customer service
  • Operational planning and performance management
Building a Brand · Happy Holidayers

Happy Holidayers

Sep 2023 – May 2026 · 2 yrs 9 mos

Founded and grew Happy Holidayers from a travel service business into a structured, scalable travel brand — handling sales, operations, marketing and partnerships.

  • Domestic & international holidays, honeymoons, family and group travel
  • Flights, hotels, cruises, transport and sightseeing
  • Digital marketing, lead generation and sales follow-up
  • B2B, franchise and travel-advisor models explored
Turnover growth: Happy Holidayers grew from an initial monthly turnover of ₹50 lakh to ₹1 crore – ₹3 crore per month — a result of structured sales, operations and consistent brand building.
Technology · Skydo Solutions

Skydo Solutions

Co-founder · 1.3 years

Building technology-led solutions for businesses — web design, development and digital experiences shaped around real business needs.

  • Web design & development for brands
  • Digital experiences that support business goals
  • Technology that solves clear customer problems
Lesson: Technology creates value when it solves a clear problem, makes the customer journey easier and supports the business's wider goals.
Future · Advanced Growth

All Over · Growth Funnel for Every Business

Coming Next · Advanced

The next chapter — building a complete growth funnel for companies across industries: sales systems, digital marketing, AI automation and consulting.

  • End-to-end growth funnel for businesses
  • AI-powered sales & marketing systems
  • Consulting, partnerships and international opportunities
  • Helping businesses innovate, grow and succeed
Advanced: Open to consulting roles, strategic partnerships and remote, hybrid or international opportunities.
Recognition

Award Winning Excellence

Recognition earned through consistent business building, customer focus and a practical approach to growth.

Recognised Achievement

Business Excellence Award

Excellence in Travel Business

Recognised for building Happy Holidayers into a structured, scalable travel brand with strong customer trust.

Recognised Achievement

Growth Strategist of the Year

Sales & Business Development

Honoured for driving consistent revenue growth and building high-performing sales teams in the travel industry.

Recognised Achievement

Entrepreneur Recognition

Founder & Co-founder

Awarded for building two businesses — Happy Holidayers and Skydo Solutions — with a clear customer-first philosophy.

Recognised Achievement

Customer Experience Award

Service Excellence

Recognised for exceptional customer service and post-booking support across domestic and international travel.

Recognised Achievement

Digital Innovation Award

Marketing & Technology

Awarded for using digital marketing, automation and AI to modernise travel business operations.

Recognised Achievement

Leadership & Team Award

People & Culture

Honoured for mentoring teams, building systems and creating a culture of accountability and performance.

Award of Excellence

Recognised for Turning Strategy Into Real Growth

Award of Excellence is not just a trophy — it represents years of hands-on business building, customer trust, and consistent execution across travel and technology ventures.

10+

Years Experience

2

Businesses Built

6x

Revenue Growth

  • Recognised for building Happy Holidayers into a structured, scalable travel brand.
  • Awarded for driving revenue from ₹50 lakh to ₹1–3 crore per month.
  • Honoured for mentoring teams and building high-performance sales systems.
  • Recognised for using digital marketing, automation and AI to modernise operations.
Consultation

Let's Find Your Next Growth Move

Book a focused conversation to discuss your business idea, positioning, customer acquisition, sales, operations or scaling challenges. We'll identify priorities and practical next steps.

  • Business building and venture planning
  • Brand positioning and market fit
  • Customer acquisition and sales growth
  • Business systems and operational efficiency
  • Travel-agent specific consulting & online sessions
  • Digital marketing and paid ads strategy
Real Growth Result · Happy Holidayers
Earlier Monthly Turnover ₹50 Lakh
Now Monthly Turnover ₹1 – 3 Crore

Use the calendar to choose an available date and time. Your booking will be completed securely through Calendly.

Email Instead

Schedule a Meeting

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Get In Touch

Let's Discuss Your Business Goals

Share where your business is today and where you want it to go. Let's explore the right next steps.

Availability

Open to consulting, partnerships and remote/international opportunities.